Château Rouquette sur Mer

Redesign & Digital Strategy | 2 Weeks | UX Researcher, Interviewer, Survey Designer, UI Designer | Figma, Figjam, Qualtrics | Collaboration with Alexandra Payotte

4/17/20251 min read

Château Rouquette is a family vineyard in the south of France. The goal was a redesign by merging the two existing winery websites while modernizing their digital presence, improving usability, and strengthen their brand storytelling through UX/UI design and content strategy.

For wine enthusiasts

Who desire a closer experience before purchasing online, a digital experience that feels like a glass of wine.

| Heuristic evaluation of the existing website |

| Benchmark analysis and identification of key improvements |

| New information architecture and content restructuring |

| High-fidelity wireframes and design system aligned with the estate’s identity |

| SEO and storytelling recommendations to support business goals |

Key Highlights

Before & After