
Château Rouquette sur Mer
Redesign & Digital Strategy | 2 Weeks | UX Researcher, Interviewer, Survey Designer, UI Designer | Figma, Figjam, Qualtrics | Collaboration with Alexandra Payotte
4/17/20251 min read


Château Rouquette is a family vineyard in the south of France. The goal was a redesign by merging the two existing winery websites while modernizing their digital presence, improving usability, and strengthen their brand storytelling through UX/UI design and content strategy.
For wine enthusiasts
Who desire a closer experience before purchasing online, a digital experience that feels like a glass of wine.


| Heuristic evaluation of the existing website |
| Benchmark analysis and identification of key improvements |
| New information architecture and content restructuring |
| High-fidelity wireframes and design system aligned with the estate’s identity |
| SEO and storytelling recommendations to support business goals |






Key Highlights
Before & After


Product Designer, Guided by Curiosity
Contacts
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