Hora Loca By Loco

Hora Loca by Loco was a stakeholder-driven project focused on creating a responsive e-commerce website for a live event entertainment business. The challenge was to design a clear and engaging platform that could serve two types of clients: individual party planners and corporate event organizers.

We conducted in-depth user and stakeholder research, identified business and user priorities, and designed a solution that streamlined bookings, showcased services, and balanced user needs with stakeholder constraints.

For an unforgettable party

Wether for wedding, birthday or corporate event, boldness is on the menu: transparency, trustworthiness and easy service experience

Key Highlights

→ Conducted bilingual surveys and stakeholder interviews to define pain points and segment audiences

→ Identified two distinct user personas (individual and corporate event planners) with overlapping needs

→ Defined a dual-perspective problem statement addressing both user frustrations and business limitations

→ Delivered a clear, user-focused information architecture and "check availability" enquiry flow

→ Ran usability testing that informed key layout and feature adjustments (e.g., upfront pricing visibility)

→ Designed a high-fidelity prototype with a custom visual identity, emphasizing simplicity and trust

→ Presented the final solution in a stakeholder pitch, aligning design decisions with research insights